Job Summary:
Our client, a multinational company is looking for a Digital Marketing Specialist to support regional marketing initiatives across the ISMEA region. Based in Dubai, this role will play a key part in planning, executing, and optimizing digital marketing activities that drive brand awareness, lead generation, customer engagement, and business growth.
The successful candidate will support multiple markets across South Africa, Morocco, Turkey, and India, working closely with regional marketing teams and stakeholders to deliver impactful digital campaigns and strengthen the organization's digital presence. Employment Type: 1-Year Temporary Contract (with potential extension based on performance and business requirements).
Key Responsibilities:
- Develop and execute digital marketing campaigns across various online channels, including websites, social media, email marketing, search engines, and digital advertising.
- Manage and optimize content across digital platforms to enhance brand visibility and engagement.
- Monitor, analyze, and report on campaign performance using digital analytics tools, providing actionable recommendations for continuous improvement.
- Support lead generation activities by implementing targeted digital marketing strategies and marketing automation initiatives.
- Coordinate with internal stakeholders and external agencies to ensure timely delivery of marketing projects and campaigns.
- Manage website updates, SEO initiatives, and user experience improvements to maximize traffic and conversion rates.
- Create and manage email marketing campaigns, including audience segmentation, automation workflows, and performance tracking.
- Utilize marketing analytics and reporting tools to measure ROI and campaign effectiveness.
- Stay up to date with digital marketing trends, best practices, and emerging technologies.
- Support regional marketing activities and adapt campaigns to local market requirements where applicable.
Requirements:
- Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.
- Proven experience in digital marketing, including campaign management, digital advertising, content marketing, email marketing, and social media.
- Strong understanding of SEO, SEM, Google Analytics, marketing automation, and digital performance metrics.
- Experience working across multiple countries or regions is highly advantageous.
- Excellent analytical, project management, and communication skills.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Proficiency in digital marketing tools and platforms.
