Job Summary:
The Graphic Designer is responsible for delivering high-quality 2D designs across both digital and print platforms. This role focuses on e-commerce visuals, UI/UX assets in Figma, marketing banners, social media feed design, and brand/packaging materials, ensuring consistent, on-brand creative execution across all touchpoints including web, ads, and physical signage
Key Responsibilities:
- Create strong 2D designs for digital and print applications.
- Design and maintain a consistent social media feed (grid look & feel), including posts, stories, reels covers, highlights, and templates.
- Produce social media marketing designs for campaigns, launches, and promotions.
- Design website banners, homepage visuals, landing page graphics, and e-commerce assets.
- Create marketing banners for both online and offline use (promotional banners, storefront banners, event banners, etc.).
- Develop media buying creatives for performance marketing (Meta / TikTok / Google ads), including multiple variations for testing.
- Design UI/UX assets using Figma (web-focused).
- Prepare and export designs in correct web formats and sizes, optimizing for different platforms.
- Create branding and packaging elements (labels, inserts, product packaging, brand guidelines assets).
- Design road signage and outdoor formats (billboards, street signage, directional signs), ensuring print-ready specifications and readability.
- Maintain brand consistency, ensure quality control, and provide clean handoff of final files.
Requirements:
- Bachelor’s degree in Graphic Design or a related field.
- 3–5+ years of experience in graphic design, preferably within e-commerce or retail.
- Proven experience designing for e-commerce promotions and campaign launches.
- Strong background in creating performance ad creatives (paid media) with multiple variations for testing.
- Experience preparing print-ready files, including large-format banners and road signage (bleeds, CMYK, resolution, safety margins).
