Our client, a leading marketing agency urgently looking for a Digital Marketing Manager to be based in Riyadh, Saudi Arabia, preferably from the similar industry.
· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
· Manage the day-to-day execution of digital marketing programs, including SEO, PPC and social media campaigns.
· Design, build and maintain our social media presence.
· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
· Identify trends and insights and optimize spend and performance based on the insights.
· Brainstorm new and creative growth strategies.
· Build advertising funnels and be able to direct our design/development team on building landing pages for your campaigns.
· Plan, execute, and measure experiments and conversion tests.
· Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
· Drive organic search strategy and execution aligned to clients’ paid search strategies.
· Instrument conversion points and optimize user funnels.
· Collaborate with agencies and other vendor partners.
· Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
· Work closely with the social media team to build social content designed to create valuable and engaging interactions.