An international multi-media company is looking for an Excellent candidates who have worked at a Mid- senior level on category leading client work. The right candidate is able to collaborate with a diverse team of strategic and media planners, as well as working with functional experts (Client Leadership, Effectiveness, Digital and Trading) both regionally and locally through a communications planning process, using organized planning methodology. Successful Communications Planners are able to cross-pollinate within an organization – building upon each department’s strengths and discreet differences to add value and depth to a client’s entire communications plan. They must be able to integrate their practice with creative agency account/brand planning to gain the most value for the agency and its respective clients.
Roles and Responsibilities:
1.Build energy and excitement within the Ad Sales team for more strategic and innovative work
2.Create innovative and value-based media/communications strategies for existing and prospective clients
3.Champion and impart Total Communications Planning methodology – Change Planning
a.Understand the practice and increase its relevance and effectiveness in the marketplace
b.Invigorate our internal teams and clients alike in the value of leveraging such a process for ongoing brand-building success
4.Link qualitative and quantitative consumer data and research with consumer segmentation and media strategy approaches
5.Translate marketing goals and brand positioning into media communication strategies
6.Have a thorough understanding of how Agencies’ planning tools link to Change Planning and Resolve, and champion their use on all relevant client business
7.Provide thought leadership in the following areas: consumer behavior, creative media engagements, emerging media (because digital continues to evolve), accountability and measurement
8.Actively participate in new business development and create media sales pitches throughout the region.