We’re seeking a talented and passionate Social Media Manager to help grow our brand on social media platforms, with a primary focus on TikTok and Instagram. If you are experienced in managing social media, have a passion for natural hair care, and are up-to-date on the latest trends, this role is for you!

Key Responsibilities:

1. Social Media Strategy & Content Creation:
   • Develop and implement a comprehensive social media strategy that aligns with our brand’s goals.
   • Create engaging, creative content that resonates with our community and fosters meaningful connections.
2. Platform Expertise:
   • Stay current on the latest trends and changes across TikTok and Instagram.
   • Understand what type of content performs best for our target audience and adapt strategies accordingly.
3. Influencer Partnerships:
   • Build and manage relationships with influencers and brand ambassadors to enhance reach and increase brand awareness.
   • Negotiate partnerships and collaborations that align with our values and objectives.
4. Performance Tracking & ROI:
   • Regularly analyze social media performance, adjusting strategies to optimize Return on Investment (ROI) and increase Return on Ad Spend (ROAS).
   • Provide actionable insights and reports to senior management, demonstrating the success of social media initiatives.
5. Campaign Management:
   • Plan and execute campaigns that align with our brand’s values, driving community engagement and increasing brand presence.
   • Ensure campaigns are optimized and aligned with our long-term marketing goals.

Qualifications:

1. Experience:
   • A minimum of 5 years in social media management, ideally within the natural hair care, beauty, or cosmetics industries.
2. Proven Success:
   • A strong track record of driving growth in engagement, ROAS, and building thriving online communities.
3. Up-to-date Knowledge:
   • Expertise in TikTok and Instagram trends, with an understanding of what resonates within the natural hair care community.
4. Education:
   • A Bachelor’s degree in Marketing, Communications, or a related field.
5. UK Experience:
   • At least 3 years of experience working within the UK market, with a solid understanding of UK social media trends and audience behavior.