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Saudi Arabia
Salary - AED :
40000 / Month
Experience :
8 Years
Benefits :
COUNTRY HEAD   (30624)

Our client is the most trusted and by far the largest source for information and cybersecurity training and certification in the world. It also develops, maintains, the largest collection of research documents about various aspects of information security.


Reporting to: Managing Director, META


Location: Homebased, KSA


Job Purpose:

To be responsible for the sales and business development of the company’s product portfolio in Saudi Arabia & Bahrain in accordance with agreed revenue, costs, budgets and profit margin targets, developing existing client relationships whilst identifying and pursuing new customer opportunities from prospect to partner and to fully represent and build the company’s brand in accordance with the Company’s brand values and mission statement. 


Main duties and responsibilities:


Responsible for the Country’s strategy creation, development and execution.

Responsible for Sales Key Performance Indicators (KPIs) creation and delivery within responsible area.

Translate Cyber Security industry developments into customer driven solutions.

Responsible for building and maintaining the Company’s brand and mission within the Country

of responsibility.


Responsible for Profit & Loss Account for responsible area, managing the Country’s revenue, costs and profit.

Responsible for reporting on, and communicating the Country’s business performance on a monthly basis.

Responsible for forecasting sales on a monthly basis in line with business CRM processes.

Responsible for identifying and explaining variances in relation to actual v target performance, creating and executing action plans to course correct.

To monitor payment of customer invoices ensuring outstanding invoices and debts are settled in a timely manner. 

Business Development

Responsible for managing and achieving personal KPIs and other set objectives.

To conduct face to face meetings with prospective customers (when appropriate and safe to do so).

Responsible for collaborating with the Marketing Team to deliver suitable demand & lead

generation campaigns.

Organise, manage and support sales campaigns and trade events to support revenue growth targets.

To successfully develop and drive sales plans, using agreed methodologies.

To work closely with other Country Leads, Business Development Managers and other Company’s staff in the wider region to deliver agreed joint initiatives/ventures.

To take ownership of the tender process for any prospective customer procurement opportunities when applicable. 

Account Management

Responsible for the management of all customers including 3rd party, resellers and global customers.

To provide executive involvement in key accounts, managing and developing existing client relationships.

To ensure “Rolls Royce” back-end post purchase support for customers within the responsible Country.

People Management

Responsible for the recruitment, selection and on boarding of new team members.

Responsible for the performance management of direct reports, motivating team members to achieve their true potential and achieve their KPIs and personal business objectives.

Identifying learning & development opportunities for direct reports.

Responsible for dealing with any employee relations issues for direct reports including managing disciplinary & grievance issues.


To define and develop peer and executive relationships with the wider Company’s teams.

To pro-actively network and develop links across Government and major enterprise businesses to ensure the planned future growth trajectory.

To support and assist the Company’s Event Management Team at training events within the country and/or region.

To assume a senior role and responsibility as part of the wider META Team.



• Minimum of 8 years’ experience in a similar role within public sector or Government. 

• Experience of selling in the Cyber Security sector. 

• Must be able to communicate the actualities of a P&L statement at board level. 

• Able to deliver against agreed KPIs and targets. 

• Strong influencing and negotiation skills in a business environment. 

• Able to work well under pressure. 

• Excellent interpersonal and presentation skills. 

• Able to manage change, whilst aligning and prioritising multiple tasks. 

• Sales focused and commercially aware of new business opportunities.

• Educated to degree level or equivalent.

• Fluent written and verbal in Arabic and English.

• Knowledge of the Cyber Security sector within Middle East.