Job Summary:
Our Client seeking an experienced and results-driven Marketing Manager to lead and oversee the marketing function for both businesses.
The ideal candidate will take ownership of marketing strategy, brand development, digital marketing, lead generation, content creation, exhibitions, and sales support to drive business growth and strengthen market positioning.
Key Responsibilities:
- Develop and execute annual marketing strategies aligned with business objectives and sales targets.
- Lead and manage the marketing team, external agencies, and suppliers.
- Strengthen and maintain consistent brand identities across all marketing channels.
- Oversee digital marketing activities, including SEO, websites, social media, Google campaigns, and lead generation.
- Develop and manage marketing calendars, campaigns, product launches, and content strategies.
- Collaborate with the Sales Director and Sales team to support business development and customer acquisition.
- Prepare and manage marketing materials, including company profiles, brochures, presentations, and product datasheets.
- Plan and manage exhibitions, trade shows, and corporate events, including budgets and post-event performance reviews.
- Monitor market trends, competitor activities, and industry developments to identify new business opportunities.
- Develop and manage the annual marketing budget, evaluate campaign performance, and measure return on investment (ROI).
- Establish marketing KPIs, monitor team performance, and ensure timely execution of marketing initiatives.
Requirements:
- Proven experience in a Marketing Manager or similar leadership role.
- Strong knowledge of B2B marketing, digital marketing, brand management, and lead generation.
- Experience managing marketing teams, agencies, budgets, and multiple marketing channels.
- Excellent understanding of SEO, social media, website analytics, and digital campaign performance.
- Experience in exhibitions, trade shows, content development, and sales support.
- Strong strategic planning, leadership, communication, and project management skills.
- Ability to work independently, take ownership of the marketing function, and deliver measurable business results.
- Experience in industrial, engineering, manufacturing, or technical B2B sectors would be an advantage.
