Job Summary:
Our client is hiring an Community & Partnerships Manager to be the face of our brand in the real world. You'll build relationships with local communities, fitness centres, and event organizers to create collaborations — sponsorships, giveaways, and co-hosted experiences — that put healthy snacking in front of the right people. At the same time, you'll grow and nurture our own community of health-conscious customers, turning casual buyers into loyal advocates.
This is a hybrid role: part outbound relationship-builder, part community-builder. You'll spend your time split between scouting and securing partnerships, and designing the programs, content, and touchpoints that keep our community engaged long after the event ends.As a Community & Partnerships Manager, you will be responsible for building relationships and managing community engagement initiatives.
Key Responsibilities:
- Partnerships & Collaborations
- Identify and reach out to local communities, fitness centres, gyms, health studios, and event organizers for collaboration opportunities
- Negotiate and manage sponsorships, product giveaways, and co-branded activations
- Represent the brand at fitness events, expos, markets, and community gatherings
- Build a pipeline of recurring partners rather than one-off activations
- Track partnership performance (reach, engagement, sample-to-sale conversion) and report on ROI
- Negotiate terms and manage simple partnership agreements, coordinating with legal/finance where needed
- Community Growth
- Grow our owned community of health-conscious customers across social channels, email, and in-person touchpoints
- Plan and run community programs: ambassador programs, challenges, tastings, pop-ups, and member perks
- Collect and channel community feedback into product and marketing decisions
- Develop content and messaging (with the marketing team) that speaks authentically to a wellness-minded audience
- Own community engagement metrics (growth, retention, engagement rate) and report on progress
- Cross-functional
- Work closely with Marketing, Sales, and Operations to align partnerships and community initiatives with broader brand goals
- Propose a budget for sponsorships, giveaways, and event costs
- Stay on top of trends in fitness, wellness, and local events to spot new opportunities early
- Build collaboration calendar
Requirements:
- 2–4+ years in partnerships, community management, brand partnership, or field/event marketing (ideally in food, wellness, fitness, or Consumer Packaged Goods), Influencer Marketing, Media Relations, PR, or Strategic Partnerships.
- Proven ability to build and maintain relationships with external partners
- Experience growing or managing an online or offline community
- Comfortable representing a brand in person — at events, on camera, in conversation
- Strong organizational skills; able to manage multiple partner relationships and events at once
- Genuine interest in health, fitness, and nutrition
- Active network across creators, agencies, media, and brand ecosystems.
- Willingness to travel locally and work some evenings/weekends for events
