Job Summary:
We are seeking a creative and results-driven Digital Marketing Executive to enhance and manage the online presence of a fashion brand. The role is focused on building brand awareness, increasing audience engagement, and driving online sales through digital channels including social media, website content, email marketing, and paid advertising campaigns. A Good understanding of SEO is required to support overall digital visibility.
Key Responsibilities:
- · Manage and grow brand presence across Instagram, Facebook, TikTok, and other relevant platforms
- · Plan, create, and schedule engaging fashion-focused content
- · Develop campaigns to increase followers, engagement, and brand visibility
- · Collaborate with designers, photographers, and influencers to produce high-quality content
- Strong understanding of SEO principles and best practices to improve website visibility and organic traffic
- · Good knowledge of Search Engine Optimization (SEO), including keyword research, on-page optimization, and content optimization
- · Ability to apply SEO strategies to enhance brand visibility across digital platforms
- · Promote seasonal collections, product launches, and fashion campaigns across digital channels
- · Work closely with creative teams to develop visually appealing content
- · Write compelling captions, product descriptions, and promotional messaging
- · Ensure consistency of brand identity across all digital platforms
- · Update website content, banners, landing pages, and product listings
- · Ensure product pages are optimized for search visibility and user experience
- · Monitor and analyze digital performance using analytics tools (e.g., Google Analytics)
- · Track key metrics such as traffic, engagement, and conversion rates
- · Prepare regular performance reports with insights and recommendations
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 2–4 years of experience in digital marketing (fashion or retail industry preferred)
- Strong understanding of social media trends and the fashion industry landscape
- Hands-on experience with:
- Meta Business Suite (Facebook & Instagram Ads)
- Google Ads (basic to intermediate level)
- Canva or similar design tools (preferred)
- Strong communication, creativity, and organizational skills
- Ability to work in a fast-paced, trend-driven environment
