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Location:
Dubai
Salary - AED :
55000 / Month
Experience :
8 Years
Benefits :
education allowance, medical insurance, air ticket
MARKETING MANAGER   (28856)

 

A major partner of leading FMCG brand is looking for a Marketing Manager.

 

Job Scope

The Marketing Manager is responsible for the development and delivery of a fully integrated marketing strategy for the business and management of the day to day marketing activities of the organization and long term marketing strategy for the company.

 

Key skills

1)      Leadership and influencing skills: Marketing Manager is a creative role allowing plenty of latitude.

a.       Candidate needs to be a clear thinker and good communicator.

b.      Report directly to the chief executive and have to justify plans and ideas to the executive team.

c.       Ability to develop plans with clear and measurable objectives.

d.      Ability to lead and direct the work of subordinates with different backgrounds and cultures and markets.

e.       Constant networking and representing the company to outsiders.

2)      Management skills: Must have the ability to oversee the marketing department and guide its day-to-day operations including recruiting, supervising and mentoring members of the marketing team. People management skills are a major part of the job.

3)      Analytical skills: The role calls for continual analysis of market trends and the positioning of competitors and drilling into data around customer behavior and experiences for the Brand and the competition.

4)      Strong skills and knowledge in digital marketing and social media platforms usage and analytical tools of Social Media performance.

 

Duties of the Marketing Manager include:

I.            Brand responsibility

 

1)       Development and implementation of the company’s Brands strategy.

2)       Overall responsibility for brand management and corporate identity

3)       Creating an enduring brand message that results in increased sales, brand loyalty and improving market share across all product categories.

4)       Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth.

5)       Championing the brand internally making sure all elements of the company understand the brand and its goals.

6)       Making sure that brand guidelines are adhered to in all marketing activities across the company.

7)       Developing the marketing strategy for the company in line with company objectives.

8)       Developing the marketing strategy for new and existing categories and products

9)       Initiate and evaluate new products’ categories and line extensions to be developed and implemented.

10)    Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing,  PR, and BTL activities

11)    Drive compelling campaigns and design effective social media plans across all platforms targeted by the Brand.

12)    Monitoring and analyzing market trends using applications such as Google Analytics, Piwik and Adobe Analytics and any newly developed tools and stay on track with the latest marketing analytics programs, applications and software.

13)    Developing high quality and effective BTL marketing materials that align correctly with the overall brand strategy.

14)    Manage social media presence and direct programs to improve social media reputation and recognition.

15)    Developing and delivering marketing and communications strategies for the organization.

16)    Undertake continuous analysis of consumer trends and behavior, competitive environment and communications tools development.

17)    Analyzing potential strategic partner relationships for company marketing.

18)    Planning, implementing and overseeing the company’s marketing budget.

19)    Creation and publication of all marketing material across all channels in line with marketing plans.

20)    Planning and implementing promotional campaigns.

21)    Manage and improve lead generation campaigns, measuring results.

22)    Developing online and print marketing campaigns and any other required marketing materials

23)    Monitor and report on effectiveness of marketing communications.

24)    Working closely with design agencies and assisting with new product launches.

25)    Co-coordinating marketing campaigns with sales activities.

26)    Plan and communicate BTL activities with sufficient lead times for implementation by sales and marketing teams.

27)    Carrying out competitor analysis to ensure the company’s marketing strategy is competing effectively.

28)    Representing the company at industry events and conferences.

29)    Seeking and recommending product line extensions on representation / distributorship  basis

 

II.            Planning and Inter Departmental Coordination:

 

1)       Working closely with all parts of the company to ensure commercial goals of the brand are met.

2)       Developing and sustaining strong working relationships with all stakeholders.

3)       Presenting the brand strategy to Managers and sales and marketing teams at internal meetings and conferences

4)       Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.

5)       Co-coordinating marketing campaigns with sales activities.

6)       Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives and programs.

7)       Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations.

8)       Assisting with new product launches and working closely with other heads of departments on company projects.

 

 

III.            Department Management Duties

 

1)      Managing all marketing for the company and activities within the marketing department.

2)      Managing external agencies and ensuring marketing budgets are met.

3)      Guiding the day to day activities of the marketing team across all markets.

4)      Ensuring that the marketing objectives are implemented by the marketing team.

5)      Work closely with marketing team to define marketing materials and programs.

6)      Recruitment and selection of new members of the marketing team.

7)      Ensuring staffing levels are maintained in order to complete all aspects of the company’s marketing strategy.

8)      Reporting on all marketing activities to the Marketing Director , members of the Board

9)      Completing various marketing projects at the request of senior Managers.