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Location:
Dubai
Salary - AED :
16000 / Month
Experience :
4 Years
Benefits :
medical insurance, air ticket, bonus
TRADE MARKETING MANAGER   (28858)

A multinational home appliances manufacturer (high end/ premium brand) is looking for a Trade Marketing Manager. Must have an experience either in home appliances/ consumer electronics/ luxury brands/ consumer goods

 

Job Summary:

  • Trade Marketing Manager is the connector between Sales & MK to implement marketing activities in the local markets, manages local relationships and analyze the sell out figures and promoters performance in the markets. He is responsible to detect incidences or problems in line-ups in the shop-floor and for executing local marketing action plans and acts as country liaison creating shopper-based value

Main responsibilities:

  • Implementation of the in-store marketing animation plan/guidelines from brand marketing manager
  • Report POS requirements to brand manager, enhance visibility on shop floor
  • Proactively manages all marketing material replenishment in the channels
  • Acts as country liaison with distributors:
  • Manage podium bookings, podium creation & annual advertising space opportunities
  • Source service providers
  • Oversees the performance of outlets
  • Analyzes sell out monthly of store/brands & monitors market share
  • Conducts monthly reports on customers & sales analysis, shopper insights, traffic in store and store KPIs
  • Analyze competition, best practices in local market and reporting thereof
  • Additional tasks might be required, in reasonable alignment with the job role
  • Management of “owned” retail channels: experience centers, brand stores, shop-in-shops