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Location:
Dubai
Salary - AED :
27000 / Month
Experience :
5 Years
AREA MANAGER - FMCG   (29717)

An international FMCG company is looking for an International Area Manager to be based in Dubai.

 

Roles and Responsibilities

  • Key Accounts management in cooperation with the distributors sales team
  • Negotiate volumes, sales and promotional budgets with the distributors
  • Responsible of Net Sales and Profit target in the Area of competence
  • Manage a network of distributors of our products in the Middle East and/or Levant Area
  • Market spend optimization and helping dealers/distributors/ showroom to sell out the stock through various ATL/BTL activities and the season cycle
  • Executing BTL activities (new product launch and listing, sampling, consumer promotions),
  • Actively taking part in product launch (giving presentation to sales team on new SKU)
  • Forecasting for various trade deals, consumer offers and passing it to the demand planning team as per the agreed cycle planning calendar
  • Commercial and pricing policy preparation and implementation
  • Execute trade promotional plan in designated countries and channels with key customers.
  • Looking after all trade promotion (placing promotions based on marketing calendar).
  • Market visits- monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale).
  • Monitoring stock movement to store, suggesting promotions or trade deals on slow moving or near expiry products or promotions.
  • Tracking down the sell-out data by SKU and analyze each product on weekly basis each POS/ store. Preparing sales tracker for the same
  • Category management working with each brand manager (planogram, promotion, merchandising, communication) for key accounts or special projects,
  • Follow up with sales/product manager in order to achieve estimated sales on trade deals,
  • Attending customer complaints and following up with the concern on solutions,
  • Monitoring competitor activity, Evaluating visibility & market coverage of our products through regular market visits
  • Conducting market research such as customer questionnaires and focus groups,
  • Contributing & executing marketing plans & projects
  • Collect and disseminate Best Practice for profitable trade marketing activities


Education

  • Any Bachelor or Bachelor in Marketing or Business Administration


Years of Experience

  • 3-5 years of experience in trade marketing with preferably FMCG & multi retail environment


Job specific skills

  • Very strong team player skills & strong report writing and presentation skills
  • Very strong numerical and analytical skills - translate marketing initiatives into quantifiable measurable performance
  • Creative, energetic, and proactive individual with strong interpersonal, organizational and time management skills
  • Ability to think critically and creatively
  • Excellent excel and power point skills


Key competencies

  • Teamwork, Creativity, Analytical Skills, Commercial Acumen